Our wedding cake was an absolute dream

“Our wedding cake was an absolute dream, Abigail did such an amazing job. The design was perfect and the flavour was amazing. I would highly recommend her for your wedding cake. She was a joy to work with from start to finish!?

A&A

Hey you!

I am Abigail, a self-confessed cake lady living in London and the founder of Bloom and Crumb, previously called M+H Cake.  

I am passionate about creating cakes that not only look beautiful but also taste divine. There was no one else like me in this field and I wanted to start something to fill that gap. Cakes can have character too!

It took one couple to trust me with their wedding cake a couple of years back. I was only 19 and it was then I fell in love with making wedding cakes, I haven't stopped baking ever since! 

My approach 

At Bloom and Crumb, I take great pride in crafting careful and thoughtfully designed wedding cakes that are more than just a sweet treat. Each cake is a reflection of the couple's unique love story and a centrepiece of their special day. From the initial consultation to the final presentation, I collaborated closely with the soon-to-be-wedded couple to bring their vision to life.

I pay meticulous attention to every detail, sometimes I get lost in them! From the flavour combinations to delicate floral arrangements, ensuring that the cake not only looks exquisite but tastes truly unforgettable. I aim to create a wedding cake that becomes a cherished memory, symbolizing love, commitment, and celebration for years to come.

Whenever I speak to my couples, I say, "We are just talking about cake. It should not be stressful, but fun!" Getting to know my couples is super important to me because I love to try and infuse each of your personalities into the design of the cake.

10 facts about Abigail

  1. I am a crazy plant lady, and I mean I have no more space for plants. This comes to light in my designs as I love adding flowers! But I must confess I don’t have a green thumb… it is not for me!

  2. The first thing I ever baked was golden syrup cupcakes with my sister, it was a sugar overload.

  3. My fave song at a wedding is Never Too Much- Luther Vandross, it is just such a solid wedding song!

  4. I love a wedding speech, but I wish more brides made more speeches!

  5. I have been a bridesmaid 8 times, and have dresses in the same colour 😅 So far I have a dress for the following themes: blue, sage, forest green (x2) and blush.

  6. You will often find me listening to a podcast, some Lofi whilst I bake, or catching up on my voicenotes, but I can’t respond back to them unless I loose count on my eggs…

7. I don’t have a favourite cake flavour, but if I were to choose, it would be imported from Milk Bar in New York, and it would have to be their cereal milk cake.

8. I plan my trips around food and best places to eat in that country. I did a solo trip to New York and it was basically one big bakery crawl. Am I the only one? I still think about the food I had to this day!

9. My favourite part of the wedding process is speaking to my couples for the first time, I love getting to know both of you! I try to make my consultations as fun and chilled as possible, as planning a wedding is stressful enough!

10. The biggest wedding cake I have done was to feed 500 people, that was a lot of eggs.

Proudly recommended suppliers of

  • NorthBrook Park

  • 100 Barrington

  • The Barbican

  • North Mymms Park

  • London Wildlife Trust

    London Wildlife Trust

  • Beautiful London Wedding venue

    Andaz Liverpool Street

  • Clapton Country Club

  • Ashridge House

Let's talk cake

My current favourite flavours

  • Lemon and Elderflower

    Lemon and Elderflower are the combo I will gravitate too if it is on offer. I think a lemon sponge done right can be so delicious and pillowy. If it was acceptable to have buckets of Elderflower I would!

  • Raspberry

    Anything raspberry I am here for! It is a great berry as it is sweet with the perfect amount of tang. The best raspberries are hand-picked, berry picking is one of my fave summer activities

  • Vanilla and passionfruit

    This one is one of my favourites and clearly my couple! This unique wedding cake flavour is in almost every one of my weddings this year!

So what’s next?

Now that you have learned a little bit about me, let's chat and see how I can provide you with a delicious and memorable wedding cake.